How To Boost Sales Even During a Bad, Bad, Bad Economy.
Confirm this story here:
During the last “GREAT DEPRESSION”… Sales were down for everyone.
Ford was having a tough time selling cars.
Out of pure luck, Ford hired Clyde Bedell to turn things around.
He did it using SIX SCIENTIFIC ADVERTISING PRINCIPLES.
The principles Bedell discovered are spelled out here:
- All good selling is serving.
- People buy ONLY to get BENEFITS.
- Benefits sound hollow without product points and features to back them up.
- Prospects (NOT PEOPLE) will read ANY AMOUNT of advertising copy as long as it’s interesting and helpful.
- There MUST, MUST, MUST be proper PLANNING AND TIMING.
- TOP management MUST get on board with these ideas or profits will suffer.
OK… knowing these principles… Mr. Bedell created a Ford Dealer Salesman Brochure booklet to be place in all of the dealerships.
Most car sales books at the time had THUMB TABS… with FEATURES in the thumb tabs. But BEDELL’S sales book had THUMB TABS… with BENEFITS on the tab.
In other words… Mr. Bedell FORCED all Ford dealer salesmen to talk about BENEFITS instead of features.
People don’t buy features… they buy BENEFITS. Selling Benefits Boosts Sales.
I’m sending this letter out to serious business owners and managers who want to INCREASE SALES and PROFITS. Therefore, if you listen to me, you’ll change all of your marketing to PUSH BENEFITS not just features.
How did Ford do in sales? In 1935 when Bedell did his magic… Ford sold some 820,000 that year. For the first time in 10 years, Ford did better then GM.
I’m telling you this story to help you sales in the coming years.
And if you want my personal help… pick up the phone. Let’s PACK your ads and sales messages with BENEFITS that people want to buy.
What benefits do people buy?
More free time.
Let’s talk about your future. And Boosting Sales… And profits for your business.