Dear Business Owner..
Dear Advertising Creator…
Dear Web Site Developer…
My name is Linwood Austin. I’ve been in the advertising business since the 1980’s.
That’s a long time. And I’ve learn a thing to two about what works and what does not work in advertising. And I’d like to share a few thoughts with you.
You see… The biggest problem in advertising is this… most advertising … whether it’s TV ads, Youtube Ads, or Websites, etc. – is based on hunch and intuition. Mere opinion.
Most advertising is NOT based on scientific research or tested, proven principals.
IN FACT: 85% OF ALL ADVERTISING WASTES “SELLING OPPORTUNITY”.
But if you want to make advertising THAT SELLS… you must follow a proven system. An advertising system that is proven to bring you maximum sales and maximum profits.
And if you give me permission… I will teach you how to do it. I’m inviting you to become a member of my ADVERTISING COPYWRITER’S COACHING CLUB.
I’ll teach you everything you need to know about creating advertising that sells… and you can use your new skills to create websites, newsletters, email, TV ads, youtube ads, etc. And you can make a nice living for yourself… and/or help your clients build and grow their business.
First of all… I’ll send you a big ole’ advertising course which lays out… step-by-step… how to create ads… designed to give you maximum results… boosting your sales… and your profits in almost any kind of business and in almost any kind of media… in almost any kind of economic climate.
Plus… along with this big ole’ advertising course… I’ll send you the links to my private video lessons in which I show you… step-by-step… line-by-line… how to create the ads you’ll need to bring you greater profits.
And finally, I’ll invite you to my private “mastermind” sessions… where you can discuss anything you want regarding marketing and advertising… and together we’ll come up with solutions that work. Brainstorming and I’ll critique your ads, salesletters and websites, etc.
Before I go on… allow me to tell you how I personally discovered this amazingly powerful advertising system.
And let me tell you… I’ve used this system to generate millions of dollars in sales and profits for myself and my client in all kinds of industries from cars to furniture to financial advice to home improvement services to insurance companies and more. .
When I was a young businessman – back in the early 80’s, I owned a couple of retail stores, two different magazines and a trade-show promotion business.
At the time… I found one thing terribly frustrating… — ADVERTISING!
Oh… Sure, I knew “all about” advertising – just clip out a picture of your product – tell a little about it, give the price (or don’t give the price) and the customers will come flooding to your door, right? Wrong! Wrong! Wrong!
I can’t even begin to tell you how frustrated I used to be with my attempts to make advertising work for me. I dreaded it when media reps would show up at my office from the newspaper, radio or TV station. Etc.
I knew I should be advertising. I knew my competitors had no problems with advertising (or so I thought). I knew that I was not going to achieve the level of success I desperately wanted without advertising, but for the life of me, I just couldn’t get the hang of it.
I couldn’t make an ad that would knock anyone’s socks off, much less make my profits roll in on a consistent basis. Sure, my most loyal customers would mention that they saw the ad, but I just couldn’t figure out how to ensure the profitable success of any given ad.
ADVERTISING MADE ME SICK!
The worse part about it was the sick feeling I got in my stomach as I watched thousands of my hard earned dollars go down the drain with LITTLE OR NO RESULTS.
To make matters worse, after I read every book on advertising from the library and after buying every book on advertising at the bookstore, I was still no more equipped to tackle the job than the man who collects opinions at Starbucks.
Those books were just the mere hunches and opinions and individual experiences of so-called advertising “professionals”. Truthfully, many of them were completely contradictory.
I suspect, some of the books were no doubt written to promote their own advertising services, more than to really be helpful. In any case, these so-called “professionals” were only telling me more ways to waste my money.
Truthfully, their messages were slightly helpful, but none came close to presenting a PROVEN, SYSTEMATIC method to produce PROFITABLE results on a consistent basis.
THEN—I CALLED THE “HOT SHOTS”
After 5 grueling years of frustration with poor advertising results, I was even foolish enough to call on a couple of advertising agencies who were supposedly “hot shots” in the industry. I deduced from them that if I had a big enough budget they would gladly help me spend (waste?) my money.
After 5 years of this tormenting struggle I was lucky enough to stumble on a rare… out-of-print advertising training course that blew my mind. It changed my life.
It was an advertising training course created by perhaps the most brilliant marketing mind of the 1930’s, 40’s and 50’s. A man named Clyde Bedell.
Bedell had a systematic advertising approach. And it produced gangbuster results. Keep reading to see what Bedell’s approach was.
This out-of-print advertising training course was created at the behest of the National Newspaper Association. You see, the newspaper publishers wanted advertisers to succeed… so that they would keep advertising.
So… this rare, hard-to-find, advertising training course is called:
“How To Convert White Space
Into Advertising That Sells”
I’m here to tell you… This is the greatest advertising creative system ever put together.
Believe it or not when I first saw this old advertising course, I almost walked on by. I thought they just looked too old… too “dated” to be of any use to me. The course was printed in 1963. The course also looked very “retail” oriented.
Listen… by that time… I had just sold my “retail” businesses and bought a publishing company. None-the-less, I was curious. I stopped, picked up one volume, (it has 15 parts) and I thumbed through it. And little-by-little I got excited. I felt I had just found the winning lottery ticket lying in a parking lot.
I COULD NOT CONTAIN MY EXCITEMENT.
This was it! This was the information I had been looking for! These were the common-sense, money-making, advertising and marketing techniques and principles, that I had searched in vain for.
“Dated” hell. — I could quickly tell the advertising principles revealed were TIMELESS. That they would work even in today’s internet world. Keep reading.
The author, Mr. Clyde Bedell, put these manuals together after a business-lifetime of intensive research; after studying many millions of dollars worth of his own and other’s advertising TESTS. And proven results.
Bedell discovered, and isolated, an exact method for putting together advertising, designed for high readership, with convincing copy, tremendous impact and getting lucrative results.
With this course in hand… Now, instead of wasting my money on worthless advertising based on hunch… as I did in times past, my ads almost always performed like magic. In fact, I came to expect a 21 to 45 times return on the cost of the advertising space, using Bedell’s methods, or I was disappointed.
Using Bedell’s method’s I became so successful at creating cash-producing ads that many of my friends and business associates at the time started almost begging me to create ads for them.
I eventually sold my publishing company, and I spent most of my time from then on creating advertising, and direct mail packages and web sites, for clients nationwide, including some clients from Canada and Europe.
You see, there is no room in this advertising method for groundless opinion, hunch or intuition – Bedell gives you TIMELESS, TESTED, FACTS, and PROVEN PROFIT-MAKING PRINCIPLES.
These training manuals (15 parts contained in 14 manuals) will revolutionize the way you THINK about advertising and marketing. This course can make every marketing dollar you spend count double, triple and sometimes even quadruple, or more, the response you may have been used to.
Now, with these manuals in my hands, I was no longer sick to my stomach when I went to run an ad. Because of Bedell, I was no longer a “fearful advertiser”. I became a “FEARLESS ADVERTISER”. And my clients were “fearless advertisers” too.
Now before I show you the outline of this advertising course and how I can train you in using them… let me tell you a powerful story about Clyde Bedell.
HERE IS PROOF THAT BEDELL WAS A GENIUS: “In 1935 Ford Motor Company had been Getting Their Butt Kicked by GM Every Year… For Nearly 10 Years.
Then they hired this man…”
This is Clyde Bedell Who Created This Amazing Advertising Course.
TRUE STORY: At 37-year-old, this man sold 820,000 cars in the middle of the great depression – In One Year.
When Ford hired him in 1935, he used a simple, but powerful “overlooked” marketing technique to SKYROCKET Ford’s sales and profits FAST.
Then…For the first time in ten years Ford outsold General Motors. And it was all due to this simple marketing “trick” that anyone can use today—in any industry… any kind of business… in any economy. I will teach you this “trick” but first, consider the results:
In 1934… Before Bedell… Ford only sold 108,000 cars.
In 1935… Using Bedell’s Advertising Methods… Ford sales skyrocketed. They sold some 820,000 cars.
WOW? Using Bedell’s advertising methods…They got 8 times more sales.
As I recall, Ford paid him $35,000 (in 1935) for his marketing services.
In today’s dollars, that would be a cool million. Imagine that. Imagine getting paid $1 Million Dollars for “one marketing idea or technique”. Please Note: If you get this training course (see below) you’ll be able to charge clients a nice fee to create their sales-boosting advertising too.
(NOTE: If you don’t own a business—and you want a lucrative job as the marketing director for a big firm, you simple MUST get a copy of these training manuals. WHY? BECAUSE: Marketing directors often make more money than the CEO of a company. Why? Because they know how to bring in the sales. And without SALES everyone has to go home.)
Before I go on… allow me to reveal exactly what is in each lesson of this course.
These are the things I’m going to teach you:
PART 1—Lesson One–THE ADVERTISING JOB.
- The key truth to all advertising • The 3 minimum requirements every ad you run should meet • The true definition of “selling” • The only 3 ways on earth to sell things! • A Marshall Field ad created to discourage reading—DO NOT IMITATE IT • A POWERHOUSE FRIGIDAIRE ad most merchants think is bad until they learn the fact of how profitable this kind of advertising really is. More LAZY ads, and ads that REALLY WORK • Learn “HOW MUCH SHOULD I SPEND ON ADVERTISING?” • What is the TRUE definition for a “store”?
PART 2— Lesson Two–THE SIX FOUNDATION TRUTHS OF PROFITABLE ADVERTISING.
WHAT ARE ADVERTISING BARBARIANS? • How to know when you are about to “waste” your advertising dollar • TRUTH #1: The truth about SELLING-and SERVING • TRUTH #2: The true reason people BUY— if you don’t know the answer you will lose before your begin • Why people are suspicious about advertising and what you can do about it— TRUTH #3: How do you get prospects to believe you. TRUTH #4: • Exactly how much you should say about your product or service— how much will they read—when do you stop • When should you advertise—the exact time is revealed in TRUTH #5 • How to use the 6 foundational truths to skyrocket your sales and profits. Plus, 51 ads analyzed for their wisdom and profitability.
PART 3— Lesson Three–THE RAW MATERIALS OF ALL GOOD SELLING
How to dig these essential (raw) materials out of your product/service and put them to work for you. Two Cadillac ads that were starving for these RAW MATERIALS. Two competitors who stole market share by including them • The shocking case history of 3 advertised chairs and what it means to your company • See the real estate classified ad that brought in over 200 responses by exploiting the weaknesses of its own “RAW MATERIALS” •
PART 4— Lesson Four–THE GREAT HEADLINE INGREDIENTS.
The headline is the most important part of your ad • Does your headline have a concealed message? This part will help you write headlines that jump off the page and grab your prospects before they have a chance to get distracted. Whether you PAY for ads or CREATE them you should know these 5 headline ingredients • Plus the 12 rules for strengthening your headlines. More example ads used to show you how to create strong headlines.
PART 5— Lesson Five–THE BODY COPY—WHERE THE SELLING GETS DONE!
Once you have captured attention, this is the beginning of how to convert prospects to your offer • How to sharpen and whet desire for your product or service • The AIDCA formula and it’s impact on your message • Four major selling rules you don’t want to forget • Ads for watches, furs, lipstick, auto repairs, TV’s and crabgrass killer. What were the results? How to improve them!
PART 6—Lesson Six–BODY COPY- CONTINUED-
How to carry maximum conviction and have your message believed. The 7-fold-Problem your ad faces and how to conquer it. Four more selling rules that you must abide by or suffer financial loss. More ads analyzed for their effectiveness, plus case histories.
PART 7— Lesson Seven–HOW TO ASK FOR ACTION AND GET THE BUSINESS!
Do your ads help your competitors as much as they help you? Here’s how to make them sell for you alone. Another four selling rules to profit by • Methods by which you can double the selling power of your ads • 20 reasons why a weak ad might succeed. • 25 factors why a strong ad might fail and what you can do about it. • Analysis continued…more case histories reviewed.
PART 8— Lesson Eight–HOW TO WRITE FOR EASY READING AND PROFITABLE RESULTS
This can make the difference between the life or death of your ad. 7-vital-rules for ad-writing • How many syllables per 100 words should your ad contain? •What approach can you take to sell something everyone is tired of hearing about? • Don’t create or pay for ads that do not follow the directives of this section.
PART 9— Lesson Nine–THE PROPER COMMUNICATION THROUGH LAYOUT AND TYPE!
No matter what you say in your ad, if you don’t create an ad for maximum readership you will not get maximum readership! The wrong layout will kill readership and thus your response. This section tells you how to layout your ad for maximum readership. • The vital truth about how people read ads can now be used to boost your profits. • More ads analyzed for effectiveness and case histories.
PART 10—Lesson Ten–COMMUNICATION THROUGH LAYOUT AND TYPE CONT’D—
The secrets of using plotting paper to capture maximum attention • The 10-steps to take to achieve a good layout. • More ads analyzed for visual appeal and profitability. • Interest, persuasion and especially communication should be the top priority in understanding for anyone who pays for or creates ads. You will learn this in this section.
PART 11—Lesson Eleven–COMMUNICATION THROUGH LAYOUT AND TYPE CONT’D—
How to make your own adverting rates using these layout secrets • Secrets of eliminating guesswork for your advertising • Actual “bad layouts” of ads and how to improve them • 26 concise hard-hitting guidelines for the way you must design your ads- follow them and you almost can’t lose • Why a sudden change in your advertising can be dangerous • The 4 creative-weaknesses that will blight your advertising and how to master them.
PART 12—Lesson Twelve—THE SECRETS OF “FOLLOW-THROUGH!”
In-store and in-house sales support and follow-up can add volumes of profits to the strength of your advertising. This section shows in great detail how to plan it, orchestrate it, and profit from it • Step-by-step case history of one business that followed Bedell’s methods and watched the cash-flow skyrocket.
PART 13-Lesson Thirteen-DEMAND THESE STANDARDS! INSIST ON THESES RULES! AND USE THIS MINIMUM CHECKLIST!
Here is a gold mine for the smart entrepreneur and business owner who wants maximum profit from his/her advertising. A summary of all the PARTS of a great ad. This section will help you eliminate the waste that is so common among advertisers • Contains every checklist by which you should measure every marketing communication. This part alone is worth the cost of the complete advertising course.
PARTS 14-15—Final Lesson-PROFITABLE CONCLUSIONS AND SELF-TESTER AND INDEX
The 3 principal functions of language. How to get the “BEST OF ALL” selling ideas into your headline. Involving the reader. Secrets of making CLASSIFIED advertising pay you big results • Plus a complete A-to-Z index to help you retrieve vital information quickly. More than 90 additional ads reviewed in this issue.
OK – that was a mouthful… so as you can see… No matter what kind of business you’re in…
You’re gonna need to get a copy of these advertising training manuals.
And I’ll make it easy to get these manuals in your hands.
Pick up the phone and call me.
Here is my number: 801-895-9598
The cost to get these advertising manuals join my copywriters club… the sign up fee is only $149 and the monthly membership fee is $50 per month.
When we talk, I’ll ask you a few questions about your business and your goals in life. I’ll capture your email and street address. And ship your manuals to you and we’ll get started.
I know Bedell’s system inside and out. And you will too.
Bedell’s methods have helped many people over the years.
Consider These Real Testimonials From Folks Who Studied and Used Bedell’s Advertising Methods.
“The greatest thing about the BEDELL KIND OF ADVERTISING isn’t that we are making more money than we ever dreamed we could make. The greatest thing is that I am no longer a fearful merchant.
— Ed Horstman, LAGRANGE TV & ORGAN CO.,
“I was very fortunate to get my advertising education from you. After years of helping other people get rich with my advertising knowledge I decided to go into real estate, where, if my knowledge of advertising produced results, I would be the one making the money. The results have been fantastic. In just over a year— with no previous real estate experience — I have sold over 80 condominiums, — I’m just glad I don’t have to compete with advertising that is strong. Wherever there is very weak advertising, there is a great opportunity for the person who knows what he is doing.”
—Vince Mooney, CONDOMINIUM HOME REALTORS,
“Clyde Bedell started me on the path to writing good advertising copy in 1950 when I was ad director of Rich’s department store in Atlanta. I still have, and use, my original notes. The principles of creating radio advertising that sell have not changed.”
SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION, INC.
“Your message is more vital than ever today with television era creative types who think their job is entertainment, not sales…and who are seemingly incapable of writing more than 20 words for any commercial message.”
“I say frankly that Clyde Bedell’s course surpasses anything with which I have ever come in contact. A great feast of ideas. An inspiration for advertising men and women— equally valuable in fact to everyone who is engaged in selling.”
— HENSON PRINTING, INC.
“I’d like to thank you for contributing to my career, albeit unknowingly. I am now Advertising Director of an international business magazine. Your methods helped me get the job. You do a great job for advertising worldwide.”
— Z Soker, ASIAN BUSINESS & INDUSTRY,
“…and of course, advertisers’ healthy reaction to these ‘uncanny’ ads that sell their heads off speak loudest of all for the merits of this course.”
— MINNEAPOLIS STAR TRIBUNE
”From this evidence I would say that your advertising training program is highly successful… I have looked the ads over very thoroughly, and I must say these people are doing an outstanding job. These ads are really remarkably good.”
—MERCEDES-BENZ OF NORTH AMERICA
“Before your course I worked blind, hitting the target by mistake since I did not know what I was trying to do. Your lessons opened my eyes. I was an artist. Now I am an advertising artist.”
—A.R.C. GALAMBAS, Winnipeg, Canada
“I met Clyde through his writings. It was a momentous meeting for me— I got from him the understanding that the most brilliant scintillating work not soundly based would be a terrible waste of creative talent. And that the soundest work in the world boringly presented would never reach its target.”
—William (Bill) Bernbach, DOYLE, DANE, BERNBACH.
“I own my own business. When we invest large sums of money for mailings—we must get results. We don’t have a corporate slush fund to bail us out. That is why I am so sold on what we have been able to build with the help of your course.”
—Lee Rector, ISI PUBLISHING CO,
I’ll use these advertising manuals to teach you how to create your own profit boosting, sales-improving advertising copy. Use this copy in your websites, blogs, print ads, TV ads, email blasts and more.
If you have questions and/or want to get started… it’s best to call me.
But if you want to email me… be sure to put a bunch of XXXXXXX’s in the subject line so I’ll see your email. I get tons of emails every day and wouldn’t want to accidentally delete yours.
URGENT: LIMITED OFFER.
I don’t have many copies left of Bedell’s ADVERTISING COURSE. And I don’t have the time to help and coach more than a handful of folks in on our live training sessions.
That’s why this is a limited offer. Don’t delay. If you don’t take advantage, you will be kicking yourself for years to come… because learning marketing, and advertising and copywriting is the best thing you can do in any business. Or any economy. Even a downward economy like we have today.
Again—YOU WILL DISCOVER-
– The 6 foundation truths of all good advertising.
– The 7-fold problem facing every ad and how to overcome it.
– The 3 minimum requirements every successful advertising message must have.
– How to release the creativity needed to make ads that will bring you bushels of cash.
– How to write headlines that cannot be ignored – EVERY TIME!
– How to make layouts for maximum readership and crystal clear communication.
– How to write interesting believable, convincing, persuasive copy— even if you think you are not a good writer.
– What are scientific facts about selling.
– How to apply them to your business and your advertising.
– How to follow through with in-store displays and service to maximize the return on every marketing dollar.
– How to close each ad so your prospect is very, very motivated to do business with you — NOW!
– How to recognize your true competition and how to successfully out-compete them without out-spending them.(The answer may surprise you)
– How to intensify desire for your product or service.
– How to write for easy reading.
– 17 selling strategies to increase your ad’s selling power.
– 20 reasons why the competition’s weak ads sometimes succeed in spite of themselves and what you can do about it.
– 25 reasons why even a strong ad sometimes fails and what you can do about that.
I could go on but I think you get the point. These are absolutely the best marketing and advertising materials your company can get hold of. And get this— THE MANUALS LOOK OLD FASHION… but they’re still completely relevant for marketing today.
Call me or email me to get started.