THE CUTEST WAY TO DO BUSINESS
Dear Marketing Friend,
Nearly every week, one or two blokes call me up… and want me to apply my marketing magic to them for free.
Here’s how it goes:
First they hear that I am a good marketer. After all, some say I’m one of the ten best copywriters in the world.
Then they call and propose some scheme where I invest my time and skill in their project… and they invest nothing in me… and magically we both win.
Ain’t that just the cutest way to do business?
Listen, the type of marketing I do ain’t easy. I can only take on a handful of clients in a given year.
The type of marketing I do involves research, analysis, testing, and re-testing.
I sometimes spend weeks on ad copy alone. Weeks.
The truth is… MARKETING… DONE RIGHT PAYS OFF.
BUT if you skip any of the steps… PROFITS SUFFER.
Consider this recent exchange between me and “Mr. Cutest Way To Do Business”…
“Thanks for reaching out and sharing your services. I currently have a Company that does all that you’re offering. My proposition to you is as follows; you perform all of the above that provides a minimum of 10 to 20 customers for one of my up coming courses in the next 90 days and I will double your $4995 Fee. I need your proof of concept myself and we can talk about 2 other projects I may need your services for. Message me back and let me know if you want to move forward or not.
Those damned paying clients get a bit testy when I put their projects to the side to take on side bets.
If you want to improve your marketing results without actually hiring me, you could always pick up Mr. Bedell’s 1963 book called HOW TO CONVERT WHITE SPACE INTO ADVERTISING THAT SELLS. It will improve anyone’s advertising efforts. Even though it was written before the internet age.
And while I’m thinking about it… you should order two copies… one for yourself and one for the “company you have that does all that I am offering” Give Bedell’s book to them and tell them “USE BEDELL’S METHOD OR I’M GOING TO FIRE YOU AND HIRE LINWOOD AUSTIN”.
AND Don’t think I’m overrating Bedell’s method… here is what others have said about his method:
“The greatest thing about the BEDELL KIND OF ADVERTISING isn’t that we are making more money than we ever dreamed we could make. The greatest thing is that I am no longer a fearful merchant.
— Ed Horstman, LAGRANGE TV & ORGAN CO.,
“I was very fortunate to get my advertising education from you. After years of helping other people get rich with my advertising knowledge I decided to go into real estate, where, if my knowledge of advertising produced results, I would be the one making the money. The results have been fantastic. In just over a year— with no previous real estate experience — I have sold over 80 condominiums, — I’m just glad I don’t have to compete with advertising that is strong. Wherever there is very weak advertising, there is a great opportunity for the person who knows what he is doing.”
—Vince Mooney, CONDOMINIUM HOME REALTORS,
“Clyde Bedell started me on the path to writing good advertising copy in 1950 when I was ad director of Rich’s department store in Atlanta. I still have, and use, my original notes. The principles of creating radio advertising that sell have not changed.”
SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION, INC.
“Your message is more vital than ever today with television era creative types who think their job is entertainment, not sales…and who are seemingly incapable of writing more than 20 words for any commercial message.”
“I say frankly that Clyde Bedell’s course surpasses anything with which I have ever come in contact. A great feast of ideas. An inspiration for advertising men and women— equally valuable in fact to everyone who is engaged in selling.”
— HENSON PRINTING, INC.
“I’d like to thank you for contributing to my career, albeit unknowingly. I am now Advertising Director of an international business magazine. Your methods helped me get the job. You do a great job for advertising worldwide.”
— Z Soker, ASIAN BUSINESS & INDUSTRY,
“…and of course, advertisers’ healthy reaction to these ‘uncanny’ ads that sell their heads off speak loudest of all for the merits of this course.”
— MINNEAPOLIS STAR TRIBUNE
”From this evidence I would say that your advertising training program is highly successful… I have looked the ads over very thoroughly, and I must say these people are doing an outstanding job. These ads are really remarkably good.”
—MERCEDES-BENZ OF NORTH AMERICA
“Before your course I worked blind, hitting the target by mistake since I did not know what I was trying to do. Your lessons opened my eyes. I was an artist. Now I am an advertising artist.”
—A.R.C. GALAMBAS, Winnipeg, Canada
“I met Clyde through his writings. It was a momentous meeting for me— I got from him the understanding that the most brilliant scintillating work not soundly based would be a terrible waste of creative talent. And that the soundest work in the world boringly presented would never reach its target.”
—William (Bill) Bernbach, DOYLE, DANE, BERNBACH.
“I own my own business. When we invest large sums of money for mailings—we must get results. We don’t have a corporate slush fund to bail us out. That is why I am so sold on what we have been able to build with the help of your course.”
—Lee Rector, ISI PUBLISHING CO,
Here is my number to talk about things:
LET’S STAY IN TOUCH. I’LL EMAIL YOU IDEAS, TIPS AND PROFIT BOOSTING MARKETING METHODS I’VE PROVEN OVER THE YEARS. JUST MAKE SURE TO ENTER YOUR INFO BELOW