SOCIAL MEDIA BULL CRAP… THE ONLY Two Kinds of marketing.
All marketing… if it’s worthy of the name… sells something.
One kind of marketing is direct response marketing. That’s where all the hard work is done for you by the words in print… words on the screen, etc.
The other kind of marketing is done by a salesman. Belly-button-to-belly-button.
So you either invest a “killer” direct response” sales package… or you pay out 20% to 40% in commissions to salesman.
Tom Watson the big cheese of IBM would hire MORE SALESMEN every time there was an economic downturn.
Robert Collier would write a new sales letter every time the economy went south.
Nobody gets out of here without selling something.
Without the sales department selling… no need for shipping department.
Without the sales department selling… no need for bookkeeping.
Without the sales department selling… no need for production department.
I just got off the phone with an erstwhile client, he was trying to tell me that so-called “social media” is different than direct response marketing. Bull shit, I said. If you don’t SELL something… WHAT’S THE POINT.
Foo Foo does not sell. Only making offers, with story appeal, reassurance, guarantees, benefit copy, testimonials, news-appeal, savings involved… these things are the TRUE CONTENT of social media.
If the poor little darlings are offended that you tried to sell something TOO MUCH… let em UNSUBSCRIBE… and good riddance. They are a waste of bandwidth for you.
Here are the 31 TRUE ELEMENTS OF SOCIAL MEDIA… TESTED AND PROVEN.
USE ‘EM TO YOUR ADVANTAGE.
Use a HEADLINE: Get the prospect’s attention FAST.
1. Mention the prospect and his interests. (Use the words YOU or YOUR in your headline.)
2. Promise big benefits. (Sizzle?)
3. Use NEWS to the point.
4. Provoke curiosity. (If you can do it pertinently.)
5. Mention your product(s) in a favorable light.
AROUSE INTEREST AND CREATE DESIRE.
6. Immediately enlarge on the promise of the headline.
7. Tell your story in the first paragraph.
8. Emphasize one basic idea.
9. Clearly tell the benefits (Sizzle?) the prospect will gain.
10. Present the selling points to deliver those benefits. (Present the steak that makes the sizzle believable.)
11. Show that your product(s) is easy, economical, and agreeable to use.
12. Use sex and prestige appeals if you can.
13. Use negative inferences. (That is, to show ills avoided by purchasing your product.)
DISTINGUISH YOUR OFFER
14. Favorable comparison with others.
15. Make points of contrast and superiority.
16. Use “Only” and exclusive features.
17. Make exceptional claims you can support.
18. Compliment the prospect if you can.
19. Present the main idea of your selling message three times.
20. Tell of your product’s popularity… who uses and likes it.
21. Give bona fide testimonials… and authority’s approval.
22. Give assurances and proof of your offer… build confidence.
23. Guarantee if you can.
24. Make your offer vitally valid… be congruous.
25. Convey the value of your product or service… definitely, positively.
GO FOR ACTION NOW.
26. Give the reader good reasons and excuses for buying now.
27. Make choosing easy… stress ONE item above others you may sell.
28. Tell how, when, and where to get it.
29. Name prices and terms… make it easy to buy or order.
30. Consider a coupon… or direct offer.
31. Sell now as the time… make a bid for business and action.
NEED HELP PUTTING IT ALL TOGETHER? I’LL BE YOUR MARKETING COACH.
FOR A SMALL, MONTHLY FEE, I’LL GET ON THE PHONE WITH YOU SEVERAL TIMES A WEEK OR MONTH… AND GUIDE YOU INTO INCREASED SALES AND PROFITS.
Call me. Let’s talk on the so-called “telephone” — a great social media tool.