YOU KNEW THIS WAS COMING:
TED TURNER FINALLY AGREES WITH LINWOOD AUSTIN
I BE SAYING DIS FO YEARS…
“THE MORE YOU TELL THE MORE YOU SELL”. – CLAUDE HOPKINS (1927, SCIENTIFIC ADVERTISING)
NOW TED TURNER (THE OWNER OF CNN AND TNT AND CARTOON NETWORK) IS NOW TELLING TV ADVERTISERS TO DITCH THE 30-SECOND AD AND GO WITH THE 3-MINUTE AD AND GET BETTER RESPONSE. HA.
SEE THIS… http://www.businessinsider.com.au/turner-launches-native-plus-tv-ad-platform-2016-1
I’VE TOLD CLIENTS THAT FOR YEARS AND YEARS.
Listen… if you want better response to your advertising, you’ve got to give prospects plenty of REASONS to respond. Buyers don’t want to be entertained with cute graphics and a few cute words… NO… buyers want to get value for their money. And your job (mine if you hire me) is to convince them, using the right words, the right offer and the right approach… to allow them to come to the decision own their own… that your product is a good deal.
And when it’s “their” idea… it’s a ‘good’ idea.
Good advertising does not cost more money… it’s the only advertising that cost less money. Because it’s the only kind of advertising that pays the bills.
I’ve created ads, web sites, sales letters, sales scripts, marketing campaigns that have generated millions of dollars in sales and profits.
Take Ted Turner’s advice. Ditch the cute, “memorable”, short ads… and let’s get some persuasion going on.
Let’s pick up the phone and call that guy who can SUPERCHARGE your advertising results.
Let’s call Linwood Austin
Here is his number: 801-895-9598