How to Win Friends and Influence People
The “Promotional Products” Secret To New Success.
Dear Friend –
Many years ago there was a successful company called the Fuller Brush Company. The key to their success was this: The Fuller Brush salesman would knock on your door – and give you a free brush. This free give-a-way would make the lady of the house feel somewhat obliged to listen to the sales pitch of the salesman.
This type of influence is called “Reciprocity”.
For years and years – Magazine publishers would give a free “premium” to anyone who subscribed to the magazine – often it was a free watch or a free pocket calculator or desktop calculator — which cost about $2 bucks each. But the perceived value was maybe $20.
This is also a Reciprocity type of marketing.
Question: Wanna increase sales and profit in your business? – Use this method.
Go here KaeserBestBuys.com
It’s a 176 page catalog of thousands of products you can get at a discounted rate – with your company name/logo/phone/message imprinted on it –Including watches, calculators, brushes, calendars, shirts and more –
Use these products – to win friends and new customers
Reciprocity – is give and take.
Call me- Let’s think about your marketing. – I answer my own phone and I’ll give you some good marketing ideas for – as Clyde Bedell says – “All good selling is serving”
Mr. Promotional Products